How to Ask Customers for a Google Review (with Templates)

Most customers are happy to leave a review — they just never get asked, or the ask makes it feel like a chore. The fix is a short, warm request with a one-tap link, sent when the experience is fresh.

In person

"So glad you're happy with it! If you have a sec, a quick Google review really helps a small business like ours — I can text you the link right now." Then actually send it while you're standing there.

By text

"Hi {name}, thanks again for choosing {business}! If you have a moment, we'd be grateful for a quick Google review — it helps other locals find us: {link}. Thank you!"

Texts get the highest response rate because the link is one tap away. Send it within an hour or two of the visit.

By email

"Hi {name}, it was a pleasure helping you with {service}. Reviews make a big difference for us — if you have two minutes, we'd love to hear how we did: {link}. Either way, thank you for your business!"

Keep it short, link once, and don't follow up more than once. A gentle single reminder a few days later is fine; repeated nagging is not.

Keep it policy-safe

Ask everyone, not just the customers you think will rave. Never offer a discount, freebie, or entry-to-win in exchange. And make replying to the reviews you receive part of the routine — it's what makes the next customer want to write one.