Review response guide

How to respond to a negative review for a Chiropractic Clinic

Chiropractic replies must protect privacy — don't confirm someone was a patient or reference any treatment or condition.

A negative review is public, and it's read by far more people than the one who wrote it. Your reply isn't really for the upset customer — it's for the next hundred people deciding whether to trust you. Handle it well and a bad review can actually win you business.

Use four beats: acknowledge the specific problem, apologize without making excuses, say what you're doing about it, and invite them to continue offline. Keep it to a few sentences, stay warm, and never get defensive.

Example

The review

“Didn't feel any better and it was pricey.”

A reply that works

I'm sorry your experience didn't meet your expectations — that's important to us. Care and pricing are best discussed privately; please call the office and ask for me.

Tip: Stay generic — never confirm treatment or discuss results publicly.

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