Review response guide

How to respond to a negative review for a Electrical Company

Electrical work is about safety and doing it right, replies should project competence and accountability without getting technical or defensive.

A negative review is public, and it's read by far more people than the one who wrote it. Your reply isn't really for the upset customer, it's for the next hundred people deciding whether to trust you. Handle it well and a bad review can actually win you business.

Use four beats: acknowledge the specific problem, apologize without making excuses, say what you're doing about it, and invite them to continue offline. Keep it to a few sentences, stay warm, and never get defensive.

Example

The review

Charged for a fix that didn't hold and then blamed my wiring.

A reply that works

A repair that didn't hold and a bill on top is the wrong outcome, and pointing fingers doesn't help you, I'm sorry. We stand behind our work; please call and ask for me so we can come back and make it right.

Tip: Own it and invoke standing behind the work; keep technical back-and-forth out of the public reply.

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