Review response guide

How to respond to a negative review for a Electrical Company

Electrical work is about safety and doing it right — replies should project competence and accountability without getting technical or defensive.

A negative review is public, and it's read by far more people than the one who wrote it. Your reply isn't really for the upset customer — it's for the next hundred people deciding whether to trust you. Handle it well and a bad review can actually win you business.

Use four beats: acknowledge the specific problem, apologize without making excuses, say what you're doing about it, and invite them to continue offline. Keep it to a few sentences, stay warm, and never get defensive.

Example

The review

Charged for a fix that didn't hold and then blamed my wiring.

A reply that works

A repair that didn't hold and a bill on top is the wrong outcome, and pointing fingers doesn't help you — I'm sorry. We stand behind our work; please call and ask for me so we can come back and make it right.

Tip: Own it and invoke standing behind the work; keep technical back-and-forth out of the public reply.

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