Review response guide

How to respond to a fake review for a Accounting Firm

Accounting replies are bound by client confidentiality, never confirm someone was a client or discuss any financials; keep it professional and take specifics offline.

First, decide whether it's genuinely fake, off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime, calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Incompetent, cost me thousands. (never a client)

A reply that works

We have no record that corresponds to this review and, per our confidentiality obligations, can't discuss specifics. We've flagged it for review. Anyone with a genuine concern is welcome to contact the office.

Tip: Cite confidentiality, note no matching record, and report it.

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