Review response guide

How to respond to a fake review for a Hair Salon

Salon reviews are personal and emotional, so warmth and a genuine offer to make it right go a long way.

First, decide whether it's genuinely fake — off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime — calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Rude staff, awful cuts. (competitor two blocks away)

A reply that works

We don't have any appointment on record that matches this, so we've reported it. If you've actually visited us and had a bad experience, we truly want to hear it — please reach out.

Tip: If you suspect a competitor, report it with evidence via Google's tool rather than accusing them publicly.

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Fake reviews — other industries

Other review types — Hair Salon

Want more customers overall? How to Get More Customers for Your Hair Salon.

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