Review response guide

How to respond to a fake review for a Car Dealership

Dealership reviews center on pressure, pricing, and follow-through, calm, specific replies counter the pushy-salesperson stereotype.

First, decide whether it's genuinely fake, off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime, calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Crooks, sold me a lemon on purpose. (no purchase on record)

A reply that works

We have no purchase on record matching this, so we've reported the review. If you did buy from us and there's a problem, please call and ask for me, I'll look into it personally.

Tip: Note the missing record, report it, and invite real customers.

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Fake reviews, other industries

Other review types, Car Dealership

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