Review response guide

How to respond to a fake review for a Veterinary Practice

Vet reviews are emotional — pets are family — and often touch on cost. Lead with empathy, then a calm offer to talk.

First, decide whether it's genuinely fake — off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime — calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

They hurt my pet, avoid. (no record of any visit)

A reply that works

This is a heartbreaking claim and we can't find any record matching it, so we've reported the review. If you're a client who had a difficult experience, please reach out — we take every concern with the utmost seriousness.

Tip: Handle grave false claims with compassion and facts; report, don't argue.

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Other review types — Veterinary Practice

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