Review response guide

How to respond to a fake review for a Optometry Practice

Eye-care replies must protect privacy, never confirm someone was a patient or mention any exam, prescription, or condition.

First, decide whether it's genuinely fake, off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime, calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Total scam, gave me the wrong prescription on purpose. (never a patient)

A reply that works

We can't find any record matching this review and have flagged it for Google's review. If you're a patient with a real concern, please contact the office directly, we take every one seriously.

Tip: Privacy-safe and factual; report obvious fakes.

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