Review response guide

How to respond to a fake review for a Photography Studio

Photography is emotional, weddings, families, milestones, so replies should feel personal and never dismissive of a client's memories.

First, decide whether it's genuinely fake, off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime, calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Never delivered our photos, took the money. (no booking with us)

A reply that works

That's a serious claim and I have no booking on record matching it, so I've reported the review. If you did book with me and there's an issue, please contact me directly right away.

Tip: Rebut serious claims with facts plus an invitation, and report to Google.

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