Review response guide

How to respond to a fake review for a Photography Studio

Photography is emotional — weddings, families, milestones — so replies should feel personal and never dismissive of a client's memories.

First, decide whether it's genuinely fake — off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime — calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Never delivered our photos, took the money. (no booking with us)

A reply that works

That's a serious claim and I have no booking on record matching it, so I've reported the review. If you did book with me and there's an issue, please contact me directly right away.

Tip: Rebut serious claims with facts plus an invitation, and report to Google.

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Fake reviews — other industries

Other review types — Photography Studio

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