Review response guide

How to respond to a fake review for a Real Estate Agent

Real estate reviews reflect a big, personal transaction, replies should feel personal and reinforce trust and communication.

First, decide whether it's genuinely fake, off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime, calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Scammer, stole our deposit. (never worked with them)

A reply that works

This is a serious claim and I have no record of working with you, so I've reported the review. If we have worked together and something went wrong, please contact me directly right away.

Tip: Rebut serious false claims with facts plus an invitation, and report to Google.

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