Review response guide

How to respond to a fake review for a Real Estate Agent

Real estate reviews reflect a big, personal transaction — replies should feel personal and reinforce trust and communication.

First, decide whether it's genuinely fake — off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime — calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

“Scammer, stole our deposit. (never worked with them)”

A reply that works

This is a serious claim and I have no record of working with you, so I've reported the review. If we have worked together and something went wrong, please contact me directly right away.

Tip: Rebut serious false claims with facts plus an invitation, and report to Google.

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Fake reviews — other industries

Other review types — Real Estate Agent

Want more customers overall? How to Get More Clients as a Real Estate Agent.

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