Review response guide

How to respond to a fake review for a Pest Control Company

Pest control turns on results and reliability, homeowners want to know the problem's gone and that you'll stand behind the treatment.

First, decide whether it's genuinely fake, off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime, calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

They poisoned my pets on purpose. (no service on file)

A reply that works

Pet safety is something we take very seriously, and we have no service record matching this, so we've reported the review. If you're a customer with a real concern, please call and ask for me.

Tip: Handle grave safety claims with a calm, factual reply and a report.

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Fake reviews, other industries

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