Review response guide

How to respond to a fake review for a Roofing Company

Roofing is high-ticket and trust-sensitive — homeowners fear leaks and storm-chasers, so calm, specific replies reassure the next caller.

First, decide whether it's genuinely fake — off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime — calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Scammers, took a deposit and vanished. (no job on file)

A reply that works

We have no contract or deposit on record matching this, so we've reported the review. If you did hire us and something went wrong, please contact me directly right away.

Tip: Deposit-theft claims scare readers; state the missing record plainly and report it.

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Fake reviews — other industries

Other review types — Roofing Company

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