Review response guide

How to respond to a fake review for a Plumbing Business

Home-service customers care about reliability and being treated fairly on price and timing.

First, decide whether it's genuinely fake — off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime — calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Never came, took my money. (we have no such job)

A reply that works

We have no job or payment on record matching this, so we've flagged it to Google. If you booked with us under another name, please reach out so we can sort it out right away.

Tip: Note the missing record plainly and report it. A measured reply signals to readers the claim doesn't add up.

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Fake reviews — other industries

Other review types — Plumbing Business

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