Review response guide

How to respond to a fake review for a Daycare & Childcare Center

Childcare is the most trust-sensitive service there is, replies must lead with a child's safety and wellbeing, calmly and without defensiveness.

First, decide whether it's genuinely fake, off-topic, from a competitor or someone who was never a customer, or spam. If so, flag it to Google (it can be removed for a policy violation) and, if needed, appeal with evidence. A truthful-but-harsh review isn't "fake" and won't be removed.

Removal takes time, so reply in the meantime, calmly and factually, for future readers. State that you have no record of the visit and have reported it, and invite a real customer to reach you. Never get emotional or accusatory in public.

Example

The review

Unsafe and negligent, kids left unattended. (never enrolled)

A reply that works

A child's safety is our highest priority, and we have no enrollment record matching this, so we've reported the review. Any family with a genuine concern is always welcome to reach me directly.

Tip: Safety claims demand a firm, calm, factual reply plus a report, never defensiveness.

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